Using WD-40. This is the most common mistake we hear about. WD-40 is a water-displacement spray designed for loosening bolts and protecting tools in the short term. On a polished sword blade, it leaves a sticky, waxy residue that attracts dust, traps moisture against the steel, and is genuinely difficult to remove completely without a solvent wipe. Use choji oil or food-grade mineral oil. Only those two.
Touching the blade with bare fingers after cleaning. Fingerprints are a salt and acid solution. On a freshly oiled blade, a fingerprint does not immediately burn through the oil coat. On a blade you just cleaned and forgot to re-oil, a fingerprint will leave a rust mark within 24 to 48 hours depending on humidity. Always handle by the handle. If you must touch the blade, wear nitrile gloves.
Humid storage. Basements, garages, bathrooms, and enclosed cases with poor ventilation are blade killers. A sword stored in a basement at 75% relative humidity with no oil coat will have visible rust within a week. Store blades in a dry interior room, ideally on a horizontal rack, in an environment with relative humidity between 40% and 55%.
Long-term storage in the saya without re-oiling. Wood absorbs oil slowly and steadily. A blade stored for three months without a monthly re-oil will be dry in patches. Pull every sword in storage once a month, inspect, and re-oil. This takes five minutes per blade. Missing this step is how people find rust damage on a sword they have not touched in six months.
Using abrasive materials to remove rust. Steel wool, sandpaper, and metal polish will remove rust and will also remove the polish, the hamon visibility, and the surface finish. If you find rust, use uchiko powder with rice paper for surface oxidation. For anything deeper, bring it to a professional polisher. A proper sword polish is a specialist skill, not a weekend project.